Soundalike report: smarticulate

2 businesses measured on the same instrument, on the same day, from what each of them has published. Every number below comes from code that returns the same answer every time it is run. Nobody was asked for anything, nothing was submitted, and no party could influence the result by explaining itself, which is the only thing that makes a ranking like this worth reading.

Where you sit

Out of 100, weighted own words 35, rhythm 30, landing 25, evidence 10. What each measure counts, and the eighteen more that are taken and deliberately not scored, is set out at https://smarticulate.io/how-we-score.

How far apart you are

The closest of them to you is ConsultingPartner.io, 8.4 points away. That is a real difference and a small one. It shows up to somebody comparing you side by side, and not to somebody reading one of you on a Tuesday.

What they are doing that you are not

• ConsultingPartner.io beats you on evidence, 5.9 against your 4.6.

One line each, and only where the gap is real. Everything else on the table is yours or close enough not to matter.

You are the more distinctive of the two. That is worth protecting deliberately rather than by luck, because at the moment nothing is holding it in place except whoever writes.

One thing that number does not mean, and it would be dishonest to leave it out: a higher score is not a bigger business. A firm can rank last here and out-sell everybody else on price, on reach, or on being better at the actual work. What the ranking tells you is how hard it is for a buyer to tell you apart, which is a different question and usually a cheaper one to fix.

How each of you writes

The habits underneath the score. None of these is good or bad on its own: they are the things a reader feels without ever naming them, and the places where two businesses turn out to be doing the same thing are the places a buyer stops being able to tell you apart.

These are nine of the eighteen measures that are reported and never scored, deliberately: they describe writing accurately and they cannot tell a real voice from a competent fake, which is why only four of the twenty-two carry marks. The reasoning is at https://smarticulate.io/how-we-score.

The phrasebook you share

No phrase from the category phrasebook appears in more than one of these businesses. That is unusual, and it is good: whatever is making you hard to tell apart, it is not shared vocabulary.

What is yours alone

Words that appear in your writing and in none of theirs: sentence, published, reading, cannot, specification, difference, evidence, account, browser, arrives, rewrite, phrases, starts, writes, paying, habits, distinctiveness, measurements, assistance, adjectives, publishes, sentences, anywhere, specific, services, mattered, someone, arrived, quality, control.

This is where a vocabulary nobody else in this field owns already exists in embryo. Most of it got there by accident, which is exactly why it is fragile: nothing is currently protecting it from the next person, or the next tool, that writes on your behalf.

The best line each of you has

Quoted exactly as published. Nothing here has been rewritten, by a person or otherwise.

smarticulate

If it tells you something you did not know, there is a conversation worth having.

ConsultingPartner.io

The pattern holds in every trade: position on value, not price, and the right customers find you.

Yours is above. If it is not the first thing a visitor reads, that is a free improvement available this afternoon: you have already written it, it is already yours, and it is in the wrong place.

What to do about it

1. Build on what is yours alone. The vocabulary above is the raw material. Use those words on purpose and more often, and watch which ones a client repeats back to you.
2. Put a number in it. You score 4.6 out of 10 on evidence, which counts figures, prices, dates and named specifics. It is the lightest of the four marks and the quickest to move: one real number in the paragraph that matters does more for a reader deciding between you than any amount of rewriting.
3. Move your best line. It exists. It is buried. That is one edit.
4. Write the rules down, or this reverts. Everything here describes a moment in time. Without a specification, the next person who writes for you, or the next tool, pulls you straight back towards the middle, because the middle is where the tools start from. That is what a Wordprint is: https://smarticulate.io/wordprint.

This report diagnoses and stops there. It does not rewrite a word of anybody's copy, deliberately: a tool that produced polished replacement text on demand would be the exact thing smarticulate exists to object to.

The four scored measures are validated across six businesses in five sectors plus a deliberately generic control. The scale is built from that population and widens as more businesses are measured; anybody whose number moves is told, in their own document. Read the four components before the total: two businesses on the same score can need entirely different work.